Case Study: Recyclable Promotional Cups

Suntory Holdings Limited, which was established in 1899, is one of the oldest brewing brands in Japan in the distribution of alcoholic beverages. It stays true to the mission of “harmonious coexistence with humans and nature”, and aims to build a society that achieves sustainable development.

Recyclable cups as promotional products must be finished in special paint and can be washed by dishwasher.

First, we recommended aluminum because it is not only recyclable and biodegradable but also in line with the client’s mission and values. Then, we allowed him to confirm the desired color and pattern on the draft.

Second, we contacted edible coating suppliers at home and abroad, and finally found a qualified one who has passed the food-grade and dishwasher tests and met the expected budget.

Third, through detailed negotiation, we produced a pre-production sample and tested all raw materials.

Forth, we arranged to manufacture in bulk after the client confirmed the samples and raw materials were eligible.

Fifth, according to strict quality control regulations, our inspectors would check every process and every link in case of defective products.

Sixth, we produced cups within the period agreed upon by the customer.


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