Ecommerce & retail packaging
Shelf-ready and post-ready packaging that survives the last mile.
The problem in this trade
Retail and ecommerce pull in opposite directions. On a shelf the packaging competes for a glance; in a courier satchel it competes with being crushed. The set that has to do both jobs is the one most often designed for only one of them — usually the shelf — and then fails on the way to the customer who ordered it online.
Box styles we build for Ecommerce & retail
Folding carton
Multi-packs that carry themselves — beer, drinks and retail sets.
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Lid & base box
Spirit bottles with glasses, or a full gift set on a fitted tray.
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Drawer box
Two layers: the bottle in the sleeve, the glasses in the drawer.
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Magnetic-lid box
A bottle plus accessories, opening flat for a full reveal.
View this style →Matériels & compliance
| Shelf presence | Front face and print resolved so the pack reads at a glance on a shelf |
|---|---|
| Transit | A printed outer carton so the presentation box arrives unmarked |
| Opening | Designed to open cleanly at home, without a knife |
| Photography | Flat, even surfaces so the pack reads in a customer photo |
| Board | Corrugated board · Rigid greyboard · SBS board · White kraft · Coated art paper |
| Finishes | Hot foil stamping · Emboss & deboss · Spot UV · Soft-touch lamination |
| Minimum order | 1,000 pièces, in tiers of 1,000–4,999, 5,000–9,999 and 10,000+ pièces |
| Lead time | 15–30 days production · 7 days for a sample · sample cost on request |
In retail the box is the last thing a customer touches in the shop; in ecommerce it is the only thing they touch before the product arrives. In both cases the packaging is judged in a photo, so the print has to hold up on a shelf and in a phone camera at the same time.
The construction that satisfies both is usually a printed carton or a rigid box inside a printed outer. Send us what ships, how it ships, and whether the box has to sit on a shelf as well as in a satchel.
Common questions
- Can one box work on a shelf and in the post?
- Only with an outer carton. The presentation box is not asked to be the shipping container, so it arrives clean instead of scuffed.
- Should it open without a knife?
- Yes — a tuck or lift-off opening. A customer cutting into a gift box is how products get damaged.
- Does the print hold up in a phone photo?
- That is the constraint we design to: flat surfaces, even lighting across the front face, and no specular gloss where the label sits.
- Carton or rigid box?
- A carton for volume and shelf sets, a rigid box where the unboxing is the point.
- What is the minimum order?
- 1,000 pièces, in tiers of 1,000–4,999, 5,000–9,999 and 10,000+ pièces.
Want this built for your brand?
Send the product, the quantity and the market you are selling into. We reply with a specification and a quotation.
